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Research papers

The psychological index of the costs of living

For some years - and in many countries - an attempt has been made to become acquainted with the financial aspirations of individuals and to measure their psychological needs. In order to do this, the same question is regularly asked of samples of the...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Claude Goguel
June 15, 1963
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Citation

Goguel, C. (1963a, June 15). The psychological index of the costs of living. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-psychological-index-of-the-costs-of-living


Research papers

The use of a consumer panel for psychological market research

Based upon our good experiences with the use of a panel, we wondered whether it would be possible to use this same panel systematically for psychological research. From Mr. Koponen's literature we understood that he has achieved quite a lot in this...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Marijn Veraart
June 15, 1962
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Citation

Veraart, M. (1962a, June 15). The use of a consumer panel for psychological market research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-use-of-a-consumer-panel-for-psychological-market-research


Research papers

The use of a consumer panel for psychological market research (French)

Based upon our good experiences with the use of a panel, we wondered whether it would be possible to use this same panel systematically for psychological research. From Mr. Koponen's literature we understood that he has achieved quite a lot in this...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Marijn Veraart
June 15, 1962
×

Citation

Veraart, M. (1962a, June 15). The use of a consumer panel for psychological market research (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-use-of-a-consumer-panel-for-psychological-market-research-french-


Research papers

Attitude research and international advertising themes

I shall begin by examining the psychological problems which have to be faced by those considering world advertising themes, and review the research that has been done on cultural differences in personality and motivation. This review of academic...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: John A. Downing
June 15, 1959
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Citation

Downing, J. A. (1959a, June 15). Attitude research and international advertising themes. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/attitude-research-and-international-advertising-themes


Research papers

Attitude research and international advertising themes (French)

I shall begin by examining the psychological problems which have to be faced by those considering world advertising themes, and review the research that has been done on cultural differences in personality and motivation. This review of academic...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: John A. Downing
June 15, 1959
×

Citation

Downing, J. A. (1959a, June 15). Attitude research and international advertising themes (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/attitude-research-and-international-advertising-themes-french-